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AIGA wishes to thank all the "Voice" speakers for taking
the time to share their passion and insights. We are in the process
of gathering transcripts of all the presentations to share with
attendees and those who were unable to attend. Cassette tapes
of each of the sessions are also available for sale through Aven.
This is what I have learned
by Milton Glaser
March 23, 2002
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the complete transcript
Excerpt: All I ever wanted to do was to make images and create
form. This instinct for form-making seems to be something that
is very characteristic of our entire species. It's one of the
things that almost defines humankind. I like the idea of cultures
that do not have an idea of art as a separate activity from their
daily life, such as many African groups, where there isn't a word
that approaches the idea of art. They are very interested in containing
magic but that is another thing. Among the Balinese, there is
no word for art. They just say 'we do things the best that we
can.' Which is a nice way to think about what we all do. I am
going to tell you everything that I know about the practice of
design. It is a sort of collage of bits and pieces that I have
assembled over 50 years. It includes a lot of things I've said
before but I've repackaged them rather attractively.
The Architecture of Change
Sharing the Power of Design
by Samina Quraeshi
March 23, 2002
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the complete transcript
Excerpt: WORLD SWEPT BY CHANGE I see a world swept by change.
A world we inhabit together in which the rules have changed. A
world where our very conceptions of the possible have changed.
And the changes of the past century have been profound. Over the
course of the 20th century, the telegraph, telephone, photography,
films, publishing, and broadcasting have changed how ideas move
quickly around the world. The phenomenon of globalization- with
the rapid movement of information, trade, people and ideas- is
here to stay. Over the past century, the worldÕs gross domestic
product- the goods and services we produce- has increased 5-fold,
but trade across national borders has increased 14 times. Federal
Reserve Chairman Alan Greenspan attributes the surge in international
trade to technological innovation and the substitution of ideas
and creativity for material bulk and brute human effort.
Intervention: Design and Politics/Politics
and Design
by Steven Heller
March 23, 2002
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the complete transcript
Exerpt: This session is about graphic intervention, or how designers
critically redress the social, political and cultural grievances
of the day. You will meet Robbie Conal, an artist/activist who
uses poster sniping- the illegal posting of missives in public
spaces- as a means to attack government's fallibility. And Teal
Triggs and Sian Cook of Women's Design + Research Unit who use
design as a polemic tool in various ways. I'm here to give an
overview of graphic dissent and offer a few comments on the here
and now.
Value, Voices and Culture Work in These Weird Times
by Brenda Laurel
March 23, 2002
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Excerpt: As we look at the professional landscape that awaits
new designers, we see a growing trend in both branding and in
the design of products and services toward transmedia strategies.
Increasingly, design involves many different media types that
are integrated into a coherent whole, employing various combinations
of web, wireless, print, video and audio, and objects. We want
our students to become media strategists who understand how to
orchestrate these various media in ways that take advantage of
the unique powers of each. Tomorrow, it will not be enough to
be a Flash expert. Our goal is to produce great designers who
can be thought leaders in the emerging discipline of transmedia
design.
Design, Life and September 11th
by Pete
Hamill
March 22, 2002
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When I knew that I was coming here this morning, I took down Volume
III of my 12-volume Oxford English Dictionary to look up the definition
of design. This great work was published in 1897. That is, before
anyone ever heard of the Bauhaus, or Paul Rand or Leo Lionni or
Moholy-Nagy, or the great design masters who had formed Pushpin
Studios. The dictionary carried many definitions of the word design,
with citations going back to the early 16th century.
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