AIGA wishes to thank all the "Voice" speakers for taking the time to share their passion and insights. We are in the process of gathering transcripts of all the presentations to share with attendees and those who were unable to attend. Cassette tapes of each of the sessions are also available for sale through Aven.

This is what I have learned
by Milton Glaser
March 23, 2002


Download the complete transcript
Excerpt: All I ever wanted to do was to make images and create form. This instinct for form-making seems to be something that is very characteristic of our entire species. It's one of the things that almost defines humankind. I like the idea of cultures that do not have an idea of art as a separate activity from their daily life, such as many African groups, where there isn't a word that approaches the idea of art. They are very interested in containing magic but that is another thing. Among the Balinese, there is no word for art. They just say 'we do things the best that we can.' Which is a nice way to think about what we all do. I am going to tell you everything that I know about the practice of design. It is a sort of collage of bits and pieces that I have assembled over 50 years. It includes a lot of things I've said before but I've repackaged them rather attractively.

The Architecture of Change
Sharing the Power of Design
by Samina Quraeshi
March 23, 2002


Download the complete transcript
Excerpt: WORLD SWEPT BY CHANGE I see a world swept by change. A world we inhabit together in which the rules have changed. A world where our very conceptions of the possible have changed. And the changes of the past century have been profound. Over the course of the 20th century, the telegraph, telephone, photography, films, publishing, and broadcasting have changed how ideas move quickly around the world. The phenomenon of globalization- with the rapid movement of information, trade, people and ideas- is here to stay. Over the past century, the world’s gross domestic product- the goods and services we produce- has increased 5-fold, but trade across national borders has increased 14 times. Federal Reserve Chairman Alan Greenspan attributes the surge in international trade to technological innovation and the substitution of ideas and creativity for material bulk and brute human effort.

Intervention: Design and Politics/Politics and Design
by Steven Heller
March 23, 2002


Download the complete transcript
Exerpt: This session is about graphic intervention, or how designers critically redress the social, political and cultural grievances of the day. You will meet Robbie Conal, an artist/activist who uses poster sniping- the illegal posting of missives in public spaces- as a means to attack government's fallibility. And Teal Triggs and Sian Cook of Women's Design + Research Unit who use design as a polemic tool in various ways. I'm here to give an overview of graphic dissent and offer a few comments on the here and now.

Value, Voices and Culture Work in These Weird Times
by Brenda Laurel
March 23, 2002


Download the complete transcript

Excerpt: As we look at the professional landscape that awaits new designers, we see a growing trend in both branding and in the design of products and services toward transmedia strategies. Increasingly, design involves many different media types that are integrated into a coherent whole, employing various combinations of web, wireless, print, video and audio, and objects. We want our students to become media strategists who understand how to orchestrate these various media in ways that take advantage of the unique powers of each. Tomorrow, it will not be enough to be a Flash expert. Our goal is to produce great designers who can be thought leaders in the emerging discipline of transmedia design.

Design, Life and September 11th
by Pete Hamill
March 22, 2002


Download the complete transcript

When I knew that I was coming here this morning, I took down Volume III of my 12-volume Oxford English Dictionary to look up the definition of design. This great work was published in 1897. That is, before anyone ever heard of the Bauhaus, or Paul Rand or Leo Lionni or Moholy-Nagy, or the great design masters who had formed Pushpin Studios. The dictionary carried many definitions of the word design, with citations going back to the early 16th century.


CREDITS © 2001 AIGA | the professional association for design
Site Credits