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Following stints at M&Co. in New
York and as creative director at the Hong Kong office of the advertising
agency Leo Burnett, Austrian native Stefan Sagmeister formed the
New York–based Sagmeister Inc. in 1993. He has designed graphics
and packaging for the Rolling Stones, David Byrne, Lou Reed, Aerosmith
and Pat Metheny. His work has been nominated four times for the
Grammies and has won most international design awards.
My Friend Ben
Innovative music graphics designer Stefan Sagmeister discusses his
work for an initiative called "Move Our Money" for the
nonprofit group Business Leaders for Sensible Priorities. Ben Cohen,
the cofounder of Ben & Jerry's ice cream, assembled 200 business
leaders, CEOs and military advisers with the single goal to cut
15 percent of the Pentagon budget and redirect it to health care
and education. Sagmeister designed a range of "advertising
novelties"—from mugs and T-shirts to giant inflatable
graphs used to communicate statistics about the campaign in an appealing
way. "We are talking about design helping to relocate $65 billion,
which is a lot of money," says Sagmeister. In this reflection
on the project he asks, Does the campaign have a chance? Is it goody-goody
or gooey for design to attempt to change the world? |
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