Breakout Sessions
Breakout sessions are held on Friday and Saturday at 2:30 p.m. in smaller rooms, giving attendees the opportunity to engage in dialogue with the speakers and participate in heated discussions. Choose one session. Sessions are available on a first-come, first-serve basis and space is limited. Please have a second and third choice ready in case your preferred session is full.

Friday, March 22, 2:30 p.m.


Def: Magazine, N., A Space in which Explosives are Stored
Moderated by Chris Dixon
Featuring Fernando Gutierrez and Luke Hayman
The magazine format can serve as a potent vehicle to critique and comment on society. This session presents the work of two contemporary art directors, selected for their original and powerful approach to the content of their respective publications—Brill's Content (Hayman) and Colors (Gutierrez). Even though their audiences and distribution differ, each magazine successfully merges editorial content and design to create a unique visual voice that is welcome in the homogeneity of today's publishing landscape.

Massinform: Information Design for Mass Audiences
Moderated by Terry Irwin
Featuring Burkey Belser and Julia Whitney
Take a look at two diverse projects that share the common objective of informing large groups of users. Burkey Belser's Presidential Award-winning Nutrition Facts labeling system that appears on more than 6.5 billion products nationwide and WGBH design group's communications solutions for the hearing and sight-impaired employed across a wide variety of media including television and motion pictures.

What Else Can Go Wrong?
Moderated by Michael Bierut
Featuring Dana Arnett, Kali Nakitas and Terry Swack
Join Michael Bierut and company as they discuss how thoughtful graphic designers can do satisfying, fulfilling work in times of worldwide turmoil and economic uncertainty. Learn practical tactics for dealing with reduced budgets and ruthless competition. Add your own testimony to those of your fellow designers. Or just complain; it feels great!

Models for Teaching and Learning
Featuring Frank Baseman, Leslie Becker, Marcia Lausen, Elizabeth Resnick and Donna Stanton
Using Writing in Graphic Design
By showing examples of student work, this presentation will demonstrate the importance of verbal communication and how students have used writing as an integral part of their graphic design projects.
The Resume as Experience Map
Exercises in experience mapping, research on typographic history and usage, and readings on information design are utilized in the process of developing a personal yet professional map of experience.
Encouraging Our Students to Use Their "Voices"
Three sequential curriculum-based assignments, influenced by literacy and human rights initiatives and the "First Things First Manifesto," activate design students to contribute to culture in more meaningful ways.
Mental Whiplash: The Subjects of Our Affection
How can graphic design educators teach their students responsible representation?
Blurring Boundaries: Interdisciplinary Design Learning
What should design educators do to create new interdisciplinary models for learning in the studio, in projects and in collaboration with other subjects? Non-BFA Graphic Design Curricula
An examination of graphic design education in the context of current pedagogy and a proposal for curricula that work in context with liberal arts educational philosophies of Bachelor of Arts Degrees, Associate Degrees and Certificate Programs in graphic design.

Intervention: Design and Politics/Politics and Design
Moderated by Steve Heller
Featuring Robbie Conal, Siân Cook and Teal Triggs of Women's Design + Research Unit
Action and reaction by artists and designers to political and social concerns has a long, and sometimes perilous history. This session will survey the past and address the role of critical and polemical art and design in the wake of 9/11. Steven Heller will provide an overview about how graphic design is sometimes a means of critiquing folly while other times perpetuating it. Nonetheless, the role of the designer as political and social commentator (and icon-maker) is essential to the health of a loyal opposition. In Robbie Conal's "Guerrilla Etiquette: Art Attacks, Culture War Stories: A "Do-It-Yourself" Guide, he talks about his fifteen years of midnight Art Attacks; hundreds of images of ugly old white men in suits and ties (and several scary women); clandestine conversations with large men in dark uniforms with shiny accessories and other things that go bump in the night; skirmishes with Jesse Helms; Rudy Giuliani's "Brown Shirts;" televangelist pictorial pie throwing. (Plus a special bonus: Hellcats of L.A. and the lowdown on a secret late night "black op" in D.C.) And Women's Design + Research Unit's Siân Cook and Teal Triggs discuss in "Actions Speak Louder Than Words," BritainĚs long-established reputation as a hotbed for grass-roots political activity and tradition of protest graphics. WD+RU will further examine the graphic language of political protest in Britain, including the recent May Day celebrations, women's rights and AIDS awareness campaigns plus other contemporary forms of DIY protest. They ask: Why brand political protests? Does a concern for aesthetics get in the way of the message? And, more importantly, does the designer even warrant a role in sociopolitical communication?

Grub First, Then Ethics: Business Ethics and the Design Profession

Moderated by Judy Kirpich
Featuring Sam Shelton and Ann Willoughby
Speculative work. Pro bono work. Smart business decision or opportunism? Where do ethical lines blur? Should allegiance to professional standards supercede personal business decisions? These are issues that a diverse panel will discuss using real case studies to illustrate how they dealt with the many shades of gray in business practice.

Save Me: Plazm Workshop
Featuring Joshua Berger, Sarah Dougher and Pete McCracken of Plazm
Plazm will present examples of the work they have done in pro-bono and commercial spheres and then lead a workshop that will address the day-to-day practices of activist designers. How does a designer fit into the larger community? How do designers create community? How can designers achieve balance in their professional lives between pro-bono and commercial work? Come to this session to talk about the kinds of projects you already do, share strategies and learn new tools and approaches.

Start Something: Worldstudio Workshop
Featuring Mark Randall
In this participatory session, you will learn how to use your creative talents to tackle the social, political or environmental issues that concern you most. Take simple steps to create powerful solutions and learn to realize your ideas through action. This session outlines a framework from which you can develop your own socially oriented projects from concept to conclusion.


Saturday, March 23, 2:30 p.m.

Being Heard: Designing Sound and Listening to Design

Moderated by Ben Rubin
Featuring Tina Blaine, Gideon D'Arcangelo, Golan Levin, George Lewis, and Beth Urdang
Immersive and hot, sound is the medium that is best able to capture the physical imprint of the human voice. Sound can transmit not only content and message, but also layers of identity, emotion and evidence of a specific place and time. Locating the field of sound design at the nexus of music, documentary, technology, acoustics and perceptual science, this session will explore ways of leveraging the communicative power of sound from diverse perspectives.

Graphic Attack: The Polemics of Pictures

Moderated by Nicholas Blechman
Featuring Steve Brodner, Ward Sutton and Seth Tobocman
Most illustrators take a passive role in the articles they illustrate, accommodating the point of view of the author, while others bravely assert their own opinion. In the hands of veteran satirist Stephen Brodner, young blood Ward Sutton and radical comic artist Seth Tobocman, the pen becomes a sword, as they use their work to launch attacks on everything from free trade to environmental decay. These aren't benign illustrators in the Norman Rockwell tradition of pretty paintings, but graphic warriors of unswerving conviction.


Emerging Voices

Moderated by Louise Sandhaus and Peter Bergeron
Featuring Michael Beebe, Dakota Brown, Lisa Cahoon, Bethany Koby, Jeff Miller, Sun Min Lee and Jonathan Santos
A breakout session featuring the fresh voices of designers newly emerged from school. Some of the AIGA student medallion winners of 2000 will share their experiences about life beyond campus walls now that they're out working in the real world. Hear about the trials and tribulations of launching careers and check out their great work.

News from the Future

Moderated by Peter Hall
Featuring Hal Aronow-Theil, Steve Duenes and Mario Garcia
Our means of getting daily news have transformed and multiplied with the arrival of new media technologies. Faced with the resulting information onslaught, we increasingly seek news formats that are quickly digested and often predominantly visual. Compared with the text-heavy formats of the early 20th century, the 21st century news menu–websites, zipper signs, TV crawls, information graphics and images upon images–is heavily dependent on the skills of graphic designers to communicate effectively. Three panelists–an esteemed designer of over 400 newspapers, a broadcast graphics designer from ABC News and an information graphics designer from the New York Times–discuss the importance of existing news design hierarchies, current visualization technologies and the possibilities for the future.

Practical Matters: Designing History and Criticism
Moderated by Joanne Leigh George
Featuring Peter Bil'ak, Stuart Bailey
In the last 18 years, much attention has been paid to graphic design history and criticism—why each is important, how they should be written, what methodologies should be adopted, who is qualified to write them and how each should be taught. What has been too often overlooked are the practical aspects of historical and critical enquiry. What processes are involved? What institutions and organizations own graphic design collections? Join this international medley of historians and critics as they share their stories of the unique challenges and rewards of practicing graphic design history and criticism.

Design Authorship and Contemporary Book Design
Moderated by Cheryl Towler Weese
Featuring Jonathan Barnbrook, COMA and J. Abbott Miller
How can you design a covetable artifact that still works as a functional tool? How do you preserve the integrity of content while allowing your voice to be heard? Where does the concept of design authorship figure in the complex collaborative interdependency between author, publisher and designers(s)? Join these innovative book designers for a soul-searching look at the conflicting demands of contemporary book design.

Designing the Voter's Experience: AIGA Election Reform Initiatives

Featuring Sylvia Harris, Marcia Lausen, Susan Roth and Bob Zeni
The 2000 election was a wake-up call for participatory democracy that clearly demonstrated a need and a role for designers in the election reform process. WhatĚs happened in the past year? In this session, the AIGA Voting Design Taskforce and the AIGA Chicago chapter will present initiatives to improve the election process through design.

Mouthing Off

Featuring members of Class Action
In this workshop, members of Class Action will present a cross-section of its work and discuss its process, which includes studying and responding to social events and conditions, creating form and content symbiotically, considering specific audiences, finding venues and resources, negotiating and collaborating within a collective and situating this work within individual practices as professional graphic designers and teachers.


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